The Algorithm’s Lover

Some hotels sell an experience.

Others sell nature.

But many sell sex.

Marketing guru Seth Godin once said, if every ad optimized for engagement, every ad would be about sex.

TikTok, Instagram, and Facebook Reels know this and may effectively feed you pornography.

But it doesn’t have to be this way.

Some businesses earn the trust of their customers and audience through authenticity.

They show up in the way they promised.

Engagement may feel good, but loyalty is a relationship built on promises.