Rinse, Repeat

Cristiano Ronaldo reuses his “step over” dribble almost every game and it doesn’t get old.

Dr. J would do his signature hook shot play after play.

Martin Luther King, Jr gave his “I Have a Dream” stump speech in city after city.

Ronaldo does it.

Dr. J did it.

MLK did it.

And you should, too.

But when it comes to creating content online, we believe it has to be fresh.

Most of your followers don’t see your work on platforms like LinkedIn.

Just like Ronaldo may do his “step over” with a slight variation each time, the easiest way to get out new content is to reuse existing content.

Take a photo, video, or a piece of writing that performed well and make a slight tweak or gain a new insight from it.

There’s nothing wrong with “stealing” from yourself.

When you find something that works, it’s a mistake not to try it again.