Deep Fake, Deeply Scary

It can whisper.

It can laugh.

It can talk in a British accent.

It can talk in a French accent.

It could sound scared.

It can sound excited.

It’s not a Dark Mirror episode or a spell from Lord Voldemort.

It’s an AI company called Eleven Labs.

Eleven Labs recently unveiled a new text-to-speech model that makes the future a reality.

Any piece of text can be turned into an authentic-sounding voice, convincing you that a human is speaking.

It can talk dirty to you.

It can convince you that your sister needs a thousand dollars wired to her.

It may pretend to be your accountant, lawyer, or banker.

But it can also be a force for good: democratizing creative content, connecting people across languages, and restoring voices to those with speech impairments.

So, how will you know who you are speaking with?

You won’t, but deep fakes make human authenticity a scarce and important resource.